What is the
Homegrown By Heroes Label?
The Homegrown By Heroes label (HBH) is the official farmer veteran branding program of America and is administered nationally by the Farmer Veteran Coalition. It certifies ranchers, farmers, and fisherman of all military eras to sell their product as veteran owned and produced. The label informs consumers that agricultural products donning the logo were produced by U.S. military veterans, and it allows veterans to differentiate their farm and ranch products in the marketplace.
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